On a cold December night in Massachusetts, Mike Kittredge, a 16-year-old boy, sat at his family’s kitchen table. Christmas was just around the corner and he did not have any money to buy a gift for his mother. Fortunately, his desperation led to inspiration. He decided to make a candle for his mother because it would be a completely unique and personal gift, something she would really appreciate.
So he created a simple candle from everyday materials he found there in the kitchen, consisting of household wax, a red crayon, some string for a wick and a milk carton for the mould. A neighbour happened to see the candle before he could give it to his mother and was so impressed, she convinced him to sell it to her. With his new-found wealth, the teenager bought enough materials to make two new candles, one for his mother and another to sell.
Mike Kittredge has the very big idea of adding fragrance to apothecary jar candles.
Yankee branding and 'Country Kitchen' style label is in use creating a traditional Americana brand image.
Branded Housewarmer® jars are introduced with labels featuring true-to-life photography. The candles are promoted as consumable giftware.
Yankee Candle® replaces Yankee/Housewarmer®. Stripes are replaced with gold borders and accents. Tumblers and pillars are also introduced.
Launched for the US market. Updated Yankee Candle® logo introduced in the US.
Updated to the European Yankee Candle® labels and packaging to modernise the brand.
Rediscover Yankee Candle® products in a premium soy-wax blend. Beautiful designs and hand-illustrated labels make a perfect décor statement.